Chattanooga, Tenn. (December 1, 2015) – In a joint press release, RootsRated, the Chattanooga-based outdoor media platform, and Rock/Creek, a Grassroots Outdoor Alliance retailer, have announced that long-time Rock/Creek Marketing Director Mark McKnight will join RootsRated in January 2016. McKnight co-founded RootsRated in 2012, but remained operational with Rock/Creek, where he has been in charge of the specialty retailer’s e-commerce and marketing for the last 12 years.
McKnight was instrumental in developing Rock/Creek into one of the country’s most cutting-edge outdoor retailers and, until recently, had been slated to acquire the company with colleagues Chad Wykle and Jonathan Scott from owners Dawson Wheeler and Marvin Webb. With RootsRated’s recent announcement that the company has closed its Series A capital round and Rock/Creek’s long-term strategy converging on brick and mortar expansion, the economics of both businesses have aligned to make McKnight’s move beneficial for each.
Jeff Bartlett, Marketing Coordinator at Rock/Creek for the last 5 years, has also joined RootsRated, and RootsRated will take on a portion of Rock/Creek’s digital marketing.
“I’ve grown up inside the Rock/Creek family, and have been fortunate to experience some unbelievable adventures in my time here. I’m proud of the work we’ve all done, and look forward to seeing the company’s continued expansion” says McKnight. “We have seen a rapid shift toward mobile and social activity, and an amazing proliferation of useful content. Marketers today have to engage with customers and collaborate to solve their problems. We created RootsRated to answer our customers’ questions about where to go outside. In doing so, we’ve established a new baseline for local relevance through insightful, engaging writing.”
“We’re thrilled that Mark will be joining the team. As a co-founder, he has an intimate understanding of our past, present, and future and has been invaluable to our development,” says Fynn Glover, CEO/Founder. “Rock/Creek has been a phenomenal partner to RootsRated since our inception, and we’re equally thrilled that this move is supported by the company’s leadership. Mark brings over more than a decade of relationships, as well as one of the most elevated minds in the industry, and he’s uniquely positioned to help RootsRated increase the value we provide to our partners.”
RootsRated is a platform that connects people and brands through original content about the best outdoor experiences, hand-picked by local experts and authored by professional writers.
RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Toad&Co., Marmot, Merrell, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As vendors and retailers come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations that inform and inspire a healthy lifestyle. Founded in 2012, the company is one of the fastest-growing media platforms in the outdoor vertical.