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Rock/Creek Sponsors Successful TN River Gorge Trust Fundraiser

Chattanooga, TN, May 14, 2007 — The Tennessee River Gorge Trust, Outdoor Chattanooga/OutVenture and Rock/Creek Down Under partnered once again to bring back the much anticipated Kayak for Conservation. “It was the perfect day for a paddle” said Outdoor Chattanooga’s Executive Director, Philip Grymes. Overcast skies and a calm wind made way for 55 kayaks streaming down the Tennessee River.

Kayak for Conservation - Tennessee River Gorge TrustParticipants were shuttled to the Suck Creek boat ramp to begin the eight mile adventure. Mid-way, paddlers stopped at the historic Pot Point Cabin to enjoy a delicious lunch donated by Greenlife Grocery and ice cold drinks thanks to Coca-Cola Bottling Company. After exploring the grounds, the cabin and getting re-fueled, everyone re-entered their boats to begin the last stretch of the paddle.

Rock/Creek Down Under was the place to be during the “Post Paddle Party!” In celebration of Cinco de Mayo, lime garnished beverages, chips & salsa, guacamole dip and cubed spicy cheese were some of the favorites as the silent auction was underway. Michelle Melton won the ever-so-popular “date night” basket which had gift certificates to both 212 Market and Rhythm & Brews. Bill Lefton was the high bidder on several items including a sports watch donated by Rock Creek Down Under. Holly McWhorter won the overnight stay at the Beautiful Pot Point Cabin while the Park Family left with a 5 day trip to Florida! The North Shore, Southside, St. Elmo & Downtown Baskets were all favorites, along with all the fabulous books donated by, A Novel Idea, Rock Point Books & All Books!

“The collaboration the Trust has with Rock/Creek Down Under & Outdoor Chattanooga is such a great fit” said Julie Beach, TRGT Business & Development Director. “They have the expertise, gear and equipment while we have this great recreational resource protected for all to enjoy… ‘Tennessee’s Grand Canyon.’”

ALL proceeds from this event go to support the mission of the Tennessee River Gorge Trust… to enrich our community by conservation of the Tennessee River Gorge through land protection, education and the promotion of good land stewardship. To get advance notice of events like this, join the TRGT today! Visit our web-site for more information: http://www.trgt.org/.

For details on Rock/Creek’s environmental commitment, read their environmental statement.

About Rock/Creek:

Rock/Creek, member of the Grassroots Outdoor Alliance, is a specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry.