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Rock/Creek Named Online Retailer of the Year

Rock/Creek just won Online Retailer of the Year from Backpacker Magazine & SNEWS. We just got back from Winter OR, and while we were there Michael Hodgson of SNEWS presented us with a nice plaque recognizing the achievement.
We were thrilled to be selected. The judges mentioned our live chat, community involvement, and the site’s appealing design. Thanks to you, our customers and friends, who voted and submitted your comments. We really feel lucky to be in an industry that cares about quality and integrity. We have some amazing peers who won in other categories, including 4 other Grassroots members who were finalists, 2 of which also won in other categories. Congrats to all!
From the SNEWS release:

In July of 2008, SNEWS and Backpacker magazine put out a call for nominations seeking the best retailers in the U.S. The response was overwhelming, with hundreds of votes coming in from reps, retailers themselves (naturally) and customers. In fact, the best nomination forms came from customers who typically praised the retailers and shared stories of excellent customer service as each lobbied passionately for their choice for best retailer. Over 100 stores received nominations.
The slate of finalists, determined in the first round of voting, was presented to a panel of judges (which included Backpacker magazine and SNEWS editors) who evaluated each store based personal and customer experience, reputation in the outdoor community, quality of customer feedback from the nomination forms received, and overall store excellence based on demonstrated excellence in community involvement, sustainability efforts, store training levels, and more.
The Retailer of the Year overall winner and best-in-class category winners were presented with a plaque suitable for public display in a store, honoring the accomplishment. […]
And, yes, this will be an annual award. Our goal is to recognize exemplary retailers, and provide a platform that all specialty outdoor retailers will want to stand on. Nominations for the 2010 SNEWS / Backpacker Retailer of the Year award will be accepted beginning in March at Get your customers ready to tell their stories as to why your store deserves the next Retailer of the Year award. -Michael Hodgson [Full article (login required)]

Learn more about Rock/Creek >
See what Werner Paddles has to say about the award >