Rock/Creek and La Sportiva N.A. (makers of technical climbing, mountaineering, Mountain Running® and hiking footwear) announce the launch of their Giving Greenback$ campaign. For each pair of La Sportiva Hiking, Mountain Running® and Approach shoes sold at Rock/Creek, La Sportiva will donate a $1 to one of three charitable organizations: the Carbon Fund, The Conservation Alliance and Global Water.
“By partnering with La Sportiva on Giving Greenback$, we will be able to offer our customers the chance to make a difference today, one dollar at a time,” says Mark McKnight, from Rock Creek Outfitters. “As a member of the Grassroots Outdoor Alliance, Rock/Creek’s number one priority is to provide a quality experience to our consumer base. In addition to offering great products from a great brand, Greenback$ provides our customers the chance to support quality organizations promoting environmental change directly.”
La Sportiva’s “Giving Greenback$” campaign is a partnership with participating retailers from the Grassroots Outdoor Alliance (GOA), a group which unites independent outdoor retailers and promotes the experience of outdoor enthusiasts across the United States.
As a part of the Greenback$ program, Rock/Creek is now offering such La Sportiva products as the Fireblade, Crosslite, Imogene, Wildcat, Cascade, FC 3.0.