|Rock/Creek Won 2009 Online Retailer of the Year from Backpacker Magazine & SNEWS.
We were thrilled to be selected. The judges mentioned our live chat, community involvement, and the site’s appealing design. We want to offer up a big THANK YOU to our customers and friends, who nominated us and submitted comments.
For more than 20 years, Rock/Creek has been committed to taking people into the great outdoors. As a company founded by outdoor instructors, we know and love your sport. And we believe that our big, wonderful planet is for everybody. We’re proud that you’ve chosen to recognize us with this award.
From the SNEWS release:
“In July of 2008, SNEWS and Backpacker magazine put out a call for nominations seeking the best retailers in the U.S. The response was overwhelming, with hundreds of votes coming in from reps, retailers themselves (naturally) and customers. In fact, the best nomination forms came from customers who typically praised the retailers and shared stories of excellent customer service as each lobbied passionately for their choice for best retailer. Over 100 stores received nominations.
“The slate of finalists, determined in the first round of voting, was presented to a panel of judges (which included Backpacker magazine and SNEWS editors) who evaluated each store based personal and customer experience, reputation in the outdoor community, quality of customer feedback from the nomination forms received, and overall store excellence based on demonstrated excellence in community involvement, sustainability efforts, store training levels, and more.
The Retailer of the Year overall winner and best-in-class category winners were presented with a plaque suitable for public display in a store, honoring the accomplishment. […]
“And, yes, this will be an annual award. Our goal is to recognize exemplary retailers, and provide a platform that all specialty outdoor retailers will want to stand on. Nominations for the 2010 SNEWS / Backpacker Retailer of the Year award will be accepted beginning in March at . Get your customers ready to tell their stories as to why your store deserves the next Retailer of the Year award.” -Michael Hodgson
We have some amazing peers who won in other categories, including 4 other Grassroots members who were finalists, 2 of which also won in other categories