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Rock/Creek Opens New Location in Franklin, TN

RockCreek Cool Springs

If you haven’t heard the news, Rock/Creek is excited to announce the grand opening of its newest store location in the Cool Springs Galleria of Franklin, TN on August 15, 2016!

For nearly 30 years, Rock/Creek has proudly served myriad outdoor enthusiasts in the greater Chattanooga area, and they’re beyond excited to expand a little farther north to open new doors.  For those in the Franklin, TN area, Rock/Creek hopes to serve as a home base for the outdoor community. No matter your experience level, Rock/Creek looks forward to helping outdoor-minded folks fulfill their passions in the Great Outdoors.

The North Face section at Rock/Creek Cool Springs.
The North Face section at Rock/Creek Cool Springs.

Rock/Creek was first co-founded by outdoor instructors and enthusiasts, Dawson Wheeler and Marvin Webb, in Chattanooga, TN in 1987.  At the time, Canoeist Headquarters on Hixson Pike was the area’s only outdoor retailer, and  Wheeler and Webb were presented with the opportunity to purchase and re-brand it to become Rock/Creek.  Years later, Rock/Creek continues to serve as a hub for outdoor recreation in the Chattanooga area.

Committed to its authentic brand and mission to serve the outdoor community, Rock/Creek is the area’s leading retailer for adventure-related gear and equipment. Specializing in a wide array of gear for an even wider array of activities—like camping, hiking, rock climbing, camping, running, and kayaking—the company strives to provide customers not only with quality supplies, but exceptional customer service as well, offering knowledgeable insight and expertise.

Dubbed “Retailer of the Year” on numerous occasions and “Most Innovative Retailer of the Year” in 2016 by Grassroots Outdoor Alliance, as well as “Online Retailer of the Year” in 2009, it’s no surprise that Rock/Creek’s reputation is now recognized on a national scale. Carrying top apparel brands such as Marmot, Patagonia, and The North Face, Rock/Creek seeks to provide easily accessible quality goods to buyers around the country via its website, while still remaining strongly dedicated to in-store experience in the Tennessee Valley area. 

Patagonia and Toad&Co. areas at Rock/Creek Cool Springs.
Patagonia and Toad&Co. areas at Rock/Creek Cool Springs.

“We originally stayed in Chattanooga to make sure we could deliver the best possible customer service experience for our local customers, and through that strategy, we’ve had the opportunity to add locations,” says Wheeler. “It’s important for us not to just pop up stores, making it so that we can’t serve the community.  Nashville has always been among our first choices for expansion.”

In Chattanooga, Rock/Creek currently operates four retail locations, as well as their e-commerce headquarters and distribution center. In addition, they manage an outpost on the Ocoee River and just last summer opened a new store in Cleveland. The Franklin store—just 30 minutes south of downtown Nashville and less than 2 hours from Chattanooga—is slated to open August 15, 2016, marking the company’s seventh brick and mortar location.

Marmot area at Rock/Creek Cool Springs.
Marmot area at Rock/Creek Cool Springs.

With a thriving family-oriented population in Williamson County, a close proximity to the bustling city of Nashville, and a growing interest in outdoor recreation to surrounding areas, Franklin was a natural choice for the store’s location.

“Franklin aligns with our values, and we are so excited to make this our first Nashville area location,” says Wheeler, adding that they will be looking for expansion opportunities in the next 3 to 5 years. “Nashville’s development of urban parks, waterfronts, and commuter bikes and bike lanes fits with the core of what we are about. We are so impressed and excited to be a part of the growing culture.”

Climbing Gear at Rock/Creek Cool Springs.
Climbing Gear at Rock/Creek Cool Springs.

Additionally, according to Wheeler, many Franklin and Nashville area residents regularly participate in and advocate for Rock/Creek events, such as the nationally ranked 50K Stump Jump trail race and the Triple Crown Bouldering Competition. Many of these out-of-towners regularly visit the Chattanooga stores when in town, inspiring Wheeler to open a wider inclusion to these loyal customers.

Grand opening celebrations for Rock/Creek at Cool Springs will be held August 26, 2016. Everyone is invited to come out and participate in drawings for several giveaways including shopping sprees from The North Face, Toad&Co., prAna, Goodhew/Sockwell, Black Diamond, and LaSportiva!  Keep up-to-date via Rock/Creek at Cool Springs on Facebook and follow @rockcreekgear on Instagram.

For employment opportunities, fill out a pre-application at rockcreek.com/jobs.