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Rock/Creek named 2014 Grassroots Outdoor Alliance “Retailer of the Year”

Chattanooga-based specialty outdoor retailer Rock/Creek has been named the Grassroots Outdoor Alliance’s “Retailer of the Year” award for 2014, the second consecutive year and third of the last four years.

The Grassroots Outdoor Alliance (GOA) is a group of independent outdoor retailers who collaborate to improve the quality of experience for outdoor enthusiasts. This Retailer Of The Year award is chosen by the outdoor clothing and gear vendors who work with GOA.

“This award is particularly meaningful because it’s chosen by the GOA’s vendor partners,” says Rock/Creek marketing coordinator Jeff Bartlett. “It’s not about selling the most stuff; it’s about our vendors seeing us as the ideal retailer for their products. We work very hard to enhance our community, help customers make the right gear decisions and operate our business in an ethical manner. This recognition confirms we’re doing it the right way.”

In the age of Wal-Mart and Amazon, Rock/Creek believes that customers seek out top specialty retailers who can provide a level of knowledge and service not available at big-box retail – and that vendors want to build relationships with retailers who share a common vision.

“As the modern consumer continues to become more informed and thoughtful about how and where to spend their dollars, outdoor specialty retailers will be the winners,” says Gordon Seabury, CEO of Horny Toad Clothing. “Keeping dollars local with the community leadership, personalized service and passionate experiences Rock/Creek provides is the perfect antidote to the generic big box ‘experience’ of the 20th Century.”

Rock/Creek adds the 2014, 2013 and 2011 Retailer Of The Year awards to a growing body of recognition as a top retailer — including a STELLAService “Elite” ranking, Internet Retailer Social Media 500 for 2014, Internet Retailer Second 500 list for 2011-2014 and the Better Business Bureau’s Accredited Business rating of A+.



About Rock/Creek: Rock/Creek is an independently-owned specialty outdoor retailer based in Chattanooga, Tennessee. With 25 years of brick-and-mortar experience, Rock Creek offers only the very best outdoor apparel and equipment from top brands like Marmot, Patagonia, prAna, Outdoor Research and Chaco. Our dedicated staff of outdoor enthusiasts and gear experts is here to ensure that customers are comfortable and safe in the outdoors.

About Grassroots Outdoor Alliance: The Grassroots Outdoor Alliance is a group of independent outdoor retailers, operating more than 98 specialty outdoor storefronts across the United States. Grassroots creates benefits for its members by sharing information, fostering communication, promoting best business practices and working to protect our natural environment both locally and globally.