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Rock/Creek and SmartWool team up to celebrate Wool Week at 2 North Shore.

Rock/Creek and outdoor clothing brand SmartWool are proud to announce an official Wool Week Tour event at Rock/Creek! On Tuesday, October 23, 2012 we will host the SmartWool wool growers for an in-store event at our 2 North Shore Rock/Creek location. Come meet the New Zealand merino growers and party with us at our flagship store; we’ll have New Zealand wines for you to try along with Chattanooga’s own Big River beer, and SmartWool has prizes to award lucky customers throughout the evening.

Rock/Creek is one of only three retailers selected for a tour stop, as part of a multi-national Wool Week campaign supported by His Royal Highness the Prince of Wales. The merino growers will also be visiting the Renfro Mills facility in Cleveland, Tennessee, where many SmartWool merino products are made, accompanied by Rock/Creek staff.

Hamish Yates, New Zealand Merino Marketing Director, elaborates:

“In this day and age, it’s very rare that you get to connect all the dots and complete the circle from raising the lambs to shearing the wool to seeing the socks knit and then meeting the customers who love those products … It truly is a once in a lifetime opportunity for many of us.”

The event runs from 5:00 PM to 8:00 PM EDT at Rock/Creek 2 North Shore, 301 Manufacturers Rd, Chattanooga, TN 37405. An RSVP is not required, but is strongly encouraged so we may anticipate participation — and avoid running out of beverages!

RSVP at:

Rock/Creek is an independently-owned, Chattanooga-based specialty outdoor retailer; for 25 years, we have used retail as a platform to encourage outdoor recreation, environmental stewardship and to improve public access to the backcountry. SmartWool is a performance outdoor clothing brand utilizing merino wool fabrics, offering year-round comfort for an active life lived in unpredictable mountain climates. The New Zealand Merino Company is an integrated sales, marketing and innovation company focused on transforming New Zealand’s Merino sheep industry.