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La Sportiva supports Green Living Project, Document Sustainable Living in the Developing World

DSC02718La Sportiva, manufacturer of rock climbing shoes, mountaineering and hiking boots and trail running shoes, announced last week the company’s support for the Green Living Project (GLP). The Green Living Project is a film and lecture series project to document sustainability initiatives in developing areas of Africa. The North American leg of the series is currently out in California. If the series makes its way to the Southeast Rock/Creek will certainly let you know.
In addition to monetary support, La Sportiva has also donated footwear, such as the popular Fireblade trail runner, to the project.
Most news coverage about sustainability and global “greening” that American’s receive centers around transportation (ethanol, biofuels), buildings (LEED, greenroofs), and federal policy (cap and trade) but there is a more subtle, yet equally powerful, movement spreading throughout the world. This movement attempts to help the developing world “leap-frog” the problems that have resulted from the rapid, environmentally unconscious developmental patterns that have plagued the west over the past 100 to 150 years. The goal of the Green Living Project is the documentation of small scale programs in the Third World. When combined these projects support wide-scale and drastic changes. Since I had never heard of the Green Living Project I took a moment to look into the project’s website. I was impressed with the organization and the projects that they document – such as the creation of high efficiency home cooking briquettes from home waste materials. Like many of the other projects that the GLP features, this project creates local jobs and gives a sense of self-worth to the local community. This helps to build projects that move beyond the obvious environmental benefits and into the oft neglected social aspect of sustainability.
If you have a moment check out the Green Living Project website to learn about the little changes happening in Africa to help the world a become cleaner place.
La Sportiva Partners with Green Living Project

SportivaSolarHutBoulder, Colo. July 21, 2008 – La Sportiva is partnering with Green Living Project, media production and marketing company that showcases sustainable initiatives around the globe. Green Living Project is documenting current examples of sustainability or ‘green living’ around the world. Green Living Project is currently traveling through Africa to pre-selected locations to take HD video, photographs, video podcasts, and stories of projects that illustrate the benefits of green living for all socio-economic classes.
Laura Fryer, La Sportiva’s marketing manager said, “This relationship is completely in-line with our goals as a company. We established a corporate social responsibility platform that addressed workers rights, environmental impact, and philanthropy. It is only natural that part of our marketing efforts go towards sponsoring socially and environmentally responsible programs like Green Living Project.”
To date, Green Living Project recently visited East Africa (Uganda, Rwanda, and Tanzania) where they documented 16 different projects that embraced different aspects of sustainability. They worked with local governments, non-profit organizations, private companies, and international conservation organizations such as the African Wildlife Foundation and The Gorilla Organization. Overall, these projects included sustainability themes such as renewable energy, organic farming, wildlife conservation, water conservation, responsible tourism, eco-lodges, volunteerism, and community development.
“La Sportiva makes some of the best hiking shoes in the industry, so we wanted to make sure we had quality and durable products to get us around East Africa. Their hiking shoes performed beautifully during our recent expedition. We look forward to using them again as we return to Southern Africa in October 2008, said Rob Holmes, founder & president of Green Living Project.
“In addition, we have been very impressed with their energy and enthusiasm for making La Sportiva a more sustainable and environmentally responsible company. In this day and age, it is so important for all companies to analyze their total impact on the environment in order to see what steps can be made to be more responsible. La Sportiva is doing just that and we have been impressed,” continued Holmes.
The Key Goals for each expedition include:
1. Sustainability: Increase awareness of successful sustainability projects around the world
2. Exposure: Increase exposure and awareness of unique Partner Projects embracing sustainability
3. Education: Educate individuals and communities on living a more sustainable lifestyle
4. Entertainment: Entertain & inspire individuals via professional and interactive multi-media content
Following this first African expedition, Green Living Project will use the video and imagery it captures in a multi-media tour. Green Living Project will visit multiple R.E.I., L.L. Bean, Eastern Mountain Sports, and other public venues around the country.
ABOUT LA SPORTIVA
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or see us on Facebook.
About Green Living Project

Green Living Project (GLP) is a media production, marketing and entertainment company that showcases sustainable initiatives around the globe. Through photojournalism and HD video, GLP aims to educate, inspire and entertain while encouraging individuals and communities to adopt a more sustainable lifestyle. In 2008, Green Living Projectâ„¢ highlights Africa, documenting projects administered by leading non-profits, eco-lodges, conservation organizations, travel companies and local tourism boards. GLP promotes thes projects on its website and through an international lecture series launched in partnership with National Geographic Adventure, Recreational Equipment, Inc. (R.E.I.), and other strategic partners. For more information, please visit www.greenlivingproject.com.