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La Sportiva and the Grassroots Outdoor Alliance Launches Innovative “Giving Greenbacks” Program

La Sportiva North America is pleased to announce their 2009 vendor partnership with the Grassroots Outdoor Alliance , a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.
As part of their membership in the Grassroots Outdoor Alliance, La Sportiva has worked closely with the group’s members and board of directors to create an innovative new fund raising program, GIVING GREENBACK$, that will support three different non-profits dedicated to environmental protection, humanitarian causes and renewable energy.
La Sportiva is donating $1 for every pair of Mountain Running or Hiking shoes sold at participating Grassroots Outdoor Alliance retailers. Together La Sportiva and Grassroots Outdoor Alliance are making steps to create positive changes, one dollar at a time.
La Sportiva will contribute, on the customer’s behalf, to one of the following three charitable organizations:

The program is simple. At the time of purchase the customer will receive a GIVING GREENBACK$ card explaining the program and the three charitable organizations. This card will direct them to visit a webpage that will introduce the customer to Grassroots Outdoor Alliance, explain the three charitable organizations in depth, and host an online form to donate automatically. La Sportiva will send confirmation e-mail when their dollar has been donated. The best part about the program is that it is the customer’s choice.
“La Sportiva has long been a supporter of the Grassroots Outdoor Alliance and we are very excited to be participating with the GREENBACK$ Program. This kind of programming speaks to the heart of what our members are doing on a daily basis; engaging our customers and encouraging them to act locally and think globally,” said Dave Matz, executive director of Grassroots Outdoor Alliance.

About La Sportiva
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or see us on Facebook .

About Grassroots Outdoor Alliance
The Grassroots Outdoor Alliance is an organization that works to enable business success for its 34 independent, specialty outdoor retailer members. Grassroots advocates for independent outdoor specialty stores on the national level by providing a unified marketing presence to the group. Each member is 100-percent committed to supporting environmental causes in their respective regions.