Posted on

Horny Toad is now Toad&Co

Well, it’s official: as of a few days ago, Rock/Creek favorite Horny Toad has changed their name to Toad&Co. We eagerly await the arrival of the new Spring 2015 Toad & Co line, which should start landing in Rock/Creek stores over the course of the next month. Expect the new name and logo (check it out on the image below) on all of the 2015 apparel.

Why the name change? Here’s an excerpt from Horny Toad’s (er, Toad&Co’s) announcement:

So on January 27, Horny Toad changed its name and became Toad&Co. It’s something we’ve been thinking about for a long time and we’re really excited to start 2015 with a new name – one that sounds just as sweet. It’s a truer reflection of who we are, where we’re going and the great partners we’re proud to call our “Co.”

The remaining Fall/Winter 2014 clothing styles are the last to carry the “Horny Toad” tag and name, after 24 years, so shop now for the best selection on the last of the Horny Toad line! We’ve seen the 2015 clothing, and it looks every bit as good as what we’ve come to expect from the brand, so the only change is the name.

 

What’s going to be different? Really, we’ve seen the new Spring line and we think nothing changed about the actual clothing that you love, but the new Toad and co. line introduces more smart details and performance fabrics than ever before. The “modern travel” movement that the company has been studying and considering for quite a while has started to come into its own with this new collection of lightweight clothing that’s easy to care for and can take you around the globe and back in style. Check out the new Toad&Co Sojourner Jacket as an example. It’s lightweight and stylish, treated with a DWR finish so it’ll shed water, and it’s neutral enough to work with any outfit and any destination. Head out and explore the pyramids or slip into that quiet church in Italy and you won’t stick out as a tourist. The classics from Horny Toad are still present in this collection as well. Their stylish scarves, comfortable cotton tees, awesome skirts, and best-selling dresses have all been revised and are included in the Toad&Co. line.

For those of you interested in getting a good deal, the old Horny Toad clothing is all going on sale and will be marked down until it’s gone. Get yours online now!