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Freedom to Roam Video from Patagonia

Patagonia‘s current environmental campaign focuses on roads and their impact on wildlife. Roads are the single largest artifact of human existence, something I learned from the following trailer…

From pristine roadless areas to concrete jungles, follow filmmaker Eric Bendick as he tours North America highlighting sustainable road projects and wildlife corridors for the 21st century. ‘Division Street’ is at once a portrait of ancient wilderness and new technologies as well as a call for connectivity, innovation, and solutions to shape the emerging green transportation movement.
Patagonia has long been a leader in responsible business practices, and uses its global reach as a platform for environmental issues. Product innovations like recycled polyester fleece and organic cotton help reduce the environmental impact of their clothing.