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Ultimate Direction

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Ultimate Direction was incorporated, featuring just two models (Racer and Elite). The Trekker and Gemini were added and the Competitor was developed, 1987. Focusing on hydration systems that allows the athlete to maintain a low center of gravity and following such sports as speedhiking and running, Ultimate Direction continues to push the innovative processes of creating the perfect handheld bottles to revolutionizing the MP3 and headphone carriers.

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