Chaco Recycling Initiative Benefits Himalayan Communities

contribute to those in need, minimize waste

Rock/Creek and Chaco invite you to swap your old (but clean) shoes, sport sandals or boots for a 20% discount on new Chaco Sandals. We’ll donate your old shoes to those in need and keep them out of landfills.

how to give back…

1)  Use coupon code “CHACORECYCLE08

at checkout by August 2, 2008 to Save 20% on your new Chacos.    shop Chaco >

2)  When you receive your Chacos, put your old shoes back in the box and send them to us by August 31.

3)  Enjoy your summer with a new pair of Chacos and the knowledge that you’ve made a difference in someone’s life.


Chattanooga, TN, July 13, 2006 — Rock/Creek and footwear manufacturer, Chaco, Inc., announce this Friday’s launch of the Chaco Recycled Shoe Program. Rock/Creek, a Chattanooga-based outdoor retailer, is inviting customers to trade in any used (but clean) pair of shoes, boots, or sandals for a 20% discount on a new pair of Chaco sandals.

The initiative will last two weeks and will be available to the public through Rock/Creek’s physical and online stores. The shoes that are collected will be cleaned up and distributed to those in need in other parts of the world. Chaco launched the Recycle Program in 2005, and with the help of retailers like Rock/Creek, has managed to distribute over 1,500 lightly worn pairs of shoes.

Chaco has partnered with the dZi Foundation to deliver the collected footwear to people in high mountain regions of the Himalayas. The foundation promotes the education, health, culture and welfare of indigenous mountain communities in the Himalayan regions of Ladakh, Nepal and Sikkim. After receiving the shoes, Chaco will clean them and send them to the dZi foundation, which in turn will distribute them through schools, monasteries, and safe houses that the organization supports.

Chaco’s efforts have also had an impact on communities closer to home. After hurricane Rita ripped through the Gulf Coast region in September 2005, Chaco partnered with a Baton Rouge retailer, collecting over 400 pairs of recycled footwear to distribute to displaced hurricane victims in affected areas of Louisiana.

The Recycled Shoe Program will launch at all Rock/Creek locations, including the retailer’s websites, www.rockcreek.com and www.climbinggear.com, starting Friday, July14 and will run through Saturday, July 29.

“The program is a good fit for Rock/Creek and Chaco,” said Rock Creek Outfitters owner Marvin Webb, “two companies who are both committed to sustainability. Not only are customers’ old shoes diverted from landfills, but they provide extra miles for people who need them. We’re proud to take part in the initiative.”

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About Rock/Creek:

Rock Creek Outfitters is a specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, www.RockCreek.com and www.ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve access to the backcountry.

About Chaco:

While many businesses focus solely on profits, Chaco seeks to follow the three steppingstones to sustainability: profits, people and the planet. They strive to minimize their environmental impact, better the lives of the people with whom they work and maintain healthy profitability so they can keep their initiatives moving forward. To further support their sustainability initiatives, Chaco donates three percent of after-tax profits to organizations dedicated to caring for people and the planet. They currently support the Conservation Alliance, the Sierra Club, American Whitewater, Leave No Trace, the Southern Utah Wilderness Alliance and many others.

The original value of your donated shoes should be roughly equivalent to that of your new pair of Chacos. Coupon does not apply to Chacos already on sale, but we’d still love to have your shoes to send.

where will my donated shoes go?

Footwear donated from the 2008 campaign will support the elimination of Hookworm anemia in Sub-Saharan African villages.

It has been estimated that as many as 1 in 3 people in Sub-Saharan Africa are affected by Hookworm anemia. The hookworm, a soil-born parasite, enters through bare feet and resides in the small intestine of its host. Within the intestine the hookworm feeds off its host supply. If the parasitic condition is left untreated, severe anemia and malnutrition will result. The condition will slowly advance until a blood transfusion becomes necessary for the infective individual’s survival.

In developing nations the cost of transfusion is often prohibitive and risky. Prevention, through the use of protective footwear, has been proven to prevent hookworm anemia.

Through the 2007 Chaco recycling program an entire village in Uganda was outfitted with shoes–a simple solution that completely eliminated hookworm anemia in the village.

In previous years the program has also supported communities in India and Nepal. Chaco’s program has also impacted communities closer to home. After hurricane Rita devastated the Gulf Coast region in September 2005, Chaco and participating retailers collected over 400 pairs of recycled footwear to distribute to displaced hurricane victims in affected areas of Louisiana.

Thanks to all those who donated to the 2007 program. This was our best year so far, with well over 100 pair of shoes recycled.

thank you for making a difference!

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Please Send Your Donated Shoes to:

Rock/Creek

CHACO RECYCLE PROGRAM

4250 Benton Drive, Suite D

Chattanooga, TN 37406

1-888-707-6709

info@rockcreek.com