The staff at Rock/Creek have all been wearing Chaco sandals and Chaco flips for years. We adore them. We’re enamored by them. They’re like Mama’s mac and cheese; comfort food for our feet. There is no more universally worn brand of sandal or flip-flop at Rock/Creek than Chaco. Part of the reason is the comfort and style, and another part is the knowledge that, by wearing Chacos, we are supporting a well-constructed product produced by a company with a deep environmental conscience.
Then there is a third benefit that is literally felt deep within the core of us all – the health benefits associated with wearing a sturdy, supportive pair of Chacos. Recently the foremost association of foot professionals, the American Podiatric Medical Association, released their “Ten Tips to Foil a Flip-Flop Fiasco.”
In the article, the Association warns about the common problems associated with summertime flip-flip use. They also recommend ways to mitigate those problems and still live in summertime flip-flop comfort. One of their top flip-flop tips is: “look for flip-flops that hold APMA’s Seal of Acceptance, such as Chaco’s Flip collection.” Yes, we’ve been validated! The entire article is included below.
Also, keep an eye out for the upcoming announcement of Chaco and Rock/Creek’s 2008 sandal recycling program. Bring in your old — but clean — shoes, boots or sandals from July 18th to August 2nd and your old pair will be donated to poverty-stricken communities throughout the world. Did I mention that you will also get 20% off the purchase of a new pair of Chacos? The program has had great results in the past and we hope to better them this year.
TEN TIPS TO FOIL A ‘FLIP-FLOP FIASCO’ FROM THE AMERICAN PODIATRIC MEDICAL ASSOCIATION
Podiatrists give advice on shopping for and wearing flip-flops
Bethesda, MD -Summertime immediately evokes care-free images of backyard barbeques, relaxing poolside and sporting the ultimate “beach-bum” accessory – the flip-flop. But before jumping into any pair of stylish flip-flops, it’s important to realize that wearing them can easily lead to a variety of serious foot injuries.
“There are many flip-flops on the market that offer little to nothing in terms of arch support, stability and shock absorption,” said Dr. Ross Taubman, President of the American Podiatric Medical Association (APMA). “Foot-related injuries due to flip-flop wear have been on the rise. Opting to wear a pair of cheaply constructed flip-flops puts the wearer at risk for injuries such as arch pain, tendinitis and sprained ankles.”
Pay attention to the following 10 flip-flop “DOs” and “DON’Ts” to avoid falling victim to a “flip-flop fiasco:”
Here is the complete list of Chaco footwear featuring the APMA Seal of Acceptance, as found at http://www.apma.org/MainMenu/RecommendedProducts/SealofAcceptance/Seal-Flip-Flops.aspx. These products all feature the Chaco Luvseat footbed (formerly known as the BioCentric footbed):
Casual Collection – Campus Gunnison, Conundrum Leather (men’s), Devotee Gunnison (women’s), Dilemma Leather Gunnison (men’s), Enigma Vibram Yampa, Enigma Yampa, Irony Vibram Yampa, Irony Yampa, Loyalist Gunnision (women’s), and Woodstock Gunnison
Flip Collection – Aurora (women’s), Bora (men’s), Community Ecotread (women’s), Cordonazo (Men), Etesia Ecotread (women’s), Flip Ecotread, Flip Out Ecotread (women’s), Flip Pro, Flip X Ecotread (women’s), Flippin’ Chill Ecotread (Men’s), Hobo Flip Ecotread (Men’s), Indigen Ecotread (women’s), Leather Flip, Leather Flippa Ecotread (women’s), Leather Slip Ecotread (women’s), Local Ecotread (women’s), Locavore Ecotread (women’s), Native Ecotread (women’s), and Sway (women’s)
Sandals Collection – Hipthong, Hipthong Pro, Wrapsody, Z1 Kids, Z1 Leather (Men’s), Z1 Marine, Z1 Pro, Z1 Unaweep, Z1 Yampa, Z2 Marine, Z2 Pro, Z2 Unaweep, Z2 Yampa, Zong (women’s), Zong X Ecotread (women’s), ZX1 kids, ZX1 Unaweep (women’s), ZX1 Yampa (women’s), ZX2 Unaweep (women’s), and ZX2 Yampa (women’s)
About the APMA:
Founded in 1912, the American Podiatric Medical Association is the nation’s leading professional society for foot and ankle specialists. The association has component societies in 53 locations in the U.S. and its territories and a membership of close to 11,500 doctors of podiatric medicine. For free foot health information, visit www.apma.org