Press Releases & Media Information

Rock/Creek Outfitters has over two decades of experience in the outdoor industry, both in brick-and-mortar retailing and online. We have a wide variety of experts in all areas of the outdoors, and would be happy to make them available to you for interviews in person, via phone, or email. If it's a human-powered activity, chances are someone in our company actively participates in it, and would be happy to talk with you about it.

Learn more about Rock/Creek Outfitters here.
Read our Environmental Statement here.
Meet our Race Team members here.

Press inquiries:

Mark McKnight
mark [at] rockcreek.com
423.266.8200 ext. 1113


PRESS CLIPPINGS:

11-11-2007: " Two North Shore Opens in North Chattanooga with Green Theme ," WDEF News 12. [Web Video] 
Rebecca Cruz covers the ribbon cutting and grand opening for Two North Shore. Explains the environmental remediation on the site, recycled materials, energy efficiency, rainwater recycling, and other elements that will go into the LEED certification.

11-11-2007: " Going Green in Chattanooga," ABC Channel 3 Eyewitness News, Chattanooga. [Web Text, Video] 
Brief article on the new Two North Shore development's environmental focus.

11-09-2007: " Music marks opening of Two North Shore ," Chattanooga Times-Free Press. [Web] 
Article on Grand Opening festivities.

10-05-2007: " New Moon Gallery joining others at Two Northshore," Chattanooga Times-Free Press. [Web Video] 
Developer Steve Arnsdorff and Rock/Creek's Mark McKnight discuss the environmental aspects of the Two North Shore development

07-17-2007: " Two North Shore To Have Environmental Design," The Chattanoogan.com. [Web] 
Article with Heather Johnson of River Street Architecture explaining environmental aspects of new Rock/Creek and Greenlife development.

Spring 2007: "Josh Wheeler; Young Triathlete Hopes His Experiences Help Others," Triathlon Life. [3Mb PDF] 
Article on Rock Creek employee Josh Wheeler's bout with brain cancer and his triathlon training. Josh has qualified within the top 35 for the 2007 Age Group Nationals in Portland, OR. He hopes to finish top eight and qualify for the 2007/2008 Worlds.

04-29-2007: "Idealism, marketing drives companies to go green," Chattanooga Times-Free Press. [Web] 
Article on Chattanooga area businesses committing to the environment. Mentions our new LEED-certified retail store and cites Mark McKnight in reference to greenwashing.

03-2007: "Rock Creek Outfitters, Chaco Help Save Atlanta Bouldering Site," Lookout, Signal Mountain Mirror. [PDF] 
Outdoor section article on Chaco and Rock Creek raising money to purchase Boat Rock bouldering area.

03-2007: "Southern Hospitality: Rock Creek Outfitters blends expert service with support of local causes," Outdoor Business Magazine. [PDF]
Feature article on the history, philosophy, and future of Rock Creek.

12-2006: "Inherit the Wind: Prana embraces renewable energy and helps its retail partners do the same," Outdoor Business Magazine. [PDF]
RockCreek cited as retailer participating in new prAna Natural Wind Power Initiative

10-10-2006: "$60 million in projects start," Chattanooga Times-Free Press. 
Article on new Rock Creek store in North Chattanooga, with conceptual drawing.

08-09-2006: "Triumphing Over Adversity: Josh Wheeler beats cancer to win area triathlons," [PDF]  Chattanooga Times-Free Press, Signal Mountain Community News.
Harrowing story of RockCreek.com employee Josh Wheeler's bout with cancer during his senior year in high school, and how he continues to win triathlons after two brain surgeries.

04-25-2006: "Did you hear?... Rock Creek Outfitters garnered some nifty exposure with Tour de Georgia sponsorship participation," [PDF]  Gear Trends Specialty News
RockCreek sponsored the 2006 Tour de Georgia, presenting King of the Mountain checks at the podium.

10-2005: "Second Annual Kayak for Conservation," Lookout/Signal Mountain Mirror. [PDF]
Story on our annual paddling event benefiting the Tennessee River Gorge Trust.

01-2005: "The 25 Best Outdoor Stores in America," Men's Journal. [PDF]
RockCreek named one of the top 25 stores in America, based on the rankings of 100 adventure experts, and "judged each store on staff expertise, location, contribution to the local adventure scene, and product quality." Specifically, Rock Creek was named the #2 Paddling store in the country.


PRESS RELEASES:

SELECTED ADVERTISEMENTS:

04-2007: "Committed to Sustainability," Natural Awakenings Magazine. [PDF]
Ad highlighting RockCreek's local involvement, environmental stewardship, and core values.


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